7/7/2023 0 Comments Free non alcoholic wineRegis, Spain's Freixenet, Waterbrook, Giesen and Gruvi.īut while overall sales are small, the pandemic represented a growth opportunity. Other leading brands include Germany's St. Ariel, the next-largest player, accounted for about 6 percent of sales, with 6,500 cases sold. Trinchero sold 72,600 cases of Fre, representing more than 82 percent of the market. 3, 2021, according to IRI, about 88,000 cases were sold in retail outlets. Many are being introduced by wineries interested in adding a non-alcoholic option to their extensive lines, including producers like Waterbrook in Washington, Giesen in New Zealand and Wölffer from New York’s Long Islandīut the category remains small. The CEO of Starla, a new sparkling brand, said she wanted it to be more Gucci than Sonoma. California's Miller Family Wine Company has just released a line of non-alcoholic wines in a project with chef Cat Cora. Some have partnered with celebrities on projects. Many are marketing their non-alcoholic wines similarly to those of the "better for you" wine trend. Today, both those brands are enjoying strong growth and a slew of newcomers to the category have debuted. " felt Sutter Home could give consumers a choice." There was only one other product in the market at the time," according to Brie Wohld, vice president of marketing for the brand. "Roger Trinchero saw the success of non-alcoholic beer and the cultural movement around responsible driving, and thought about non-alcoholic wine. It was originally labeled as Sutter Home Fre. The wines quickly gained in popularity after receiving a gold medal at the 1986 Los Angeles County Fair while competing against wines with alcohol.įre Alcohol-Removed Wines, owned by California's Trinchero Family Estates, was also launched in the 1980s. Lohr as a low-alcohol alternative for guests of Hyatt Hotels. One of the first brands, Ariel, was introduced by J. But do they offer satisfaction for serious wine drinkers?ĭe-alcoholized or alcohol-removed wine, which technically must contain less than 0.5 percent alcohol by volume, first appeared in the marketplace in the 1980s, with varying degrees of success over the years. Clearly many consumers see these products as a way to moderate their alcohol consumption or caloric intake. Sales of de-alcoholized wine, aka non-alcoholic wine, rose 43 percent in the first half of 2021, according to Nielsen, making it the second-fastest-growing category of wine last year. One of the fastest-growing segments in the wine market isn't actually wine, at least, not technically.
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